Chewy
Chewy is a top online retailer of pet food and other pet-related products in the US and Canada with over 3,500 available brands. Chewy strives to be the most trusted and convenient destination for pet parents and partners, everywhere, and views pets as family.
Chewy rebrand
As Chewy’s brand recognition and trust with pet parents grew, the company transitioned from carrying external brands, like American Journey, to launching its own private-label line of food accessories, and waste management products. This rebrand introduced an entirely new conceptual design, reflecting Chewy’s approachable, reliable personality while creating a cohesive visual identity across hundreds of SKUs. The updated packaging and design system were developed to stand out and reinforce brand trust, and provide a consistent, engaging experience for pet parents.
Brand PDP Templates
When shopping for something online, it can be hard to tell the details of the fabric, the size, and the features of the product. Graphic callouts for each type of toy, costume, crate, and more help the customer visualize the product in their home and know if it’s right for their pet.
By creating cohesive sets of templates for each type of product per brand, the design process became quick and smooth with less room for error.
(Frisco is Chewy’s private brand).