Dallas Zoo Lights
LOGO DESIGN
The Annual Zoo Lights festival, hosted by the Dallas Zoo, offers an exciting, engaging, and festive holiday experience for all ages The 2022 event, sponsored by Reliant Energy, displayed over 1 million twinkling lights, live music, and elaborate holiday-themed displays.
The Dallas Zoo Lights logo was designed with the Zoo’s current branding in mind, incorporating the giraffe’s silhouette from the main logo into the lightbulb filament to reflect both the Zoo’s identity and the decorative lights featured at the event. The lightbulb’s slight asymmetry, paired with a secular color palette, conveys the event’s playful, family-friendly, and non-religious character.
Process
